Art In Advertising
Persuasion in Advertising
A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe.
Merchant: eBooks
Advertising in Central Texas
Advertising in Central Texas
Merchant: Great Big Canvas: Large Photo Art
Dover 1, 001 Advertising Cuts from the Twenties and Thirties 1, 00
Sale Price: $9.97*
Retail: $11.95 (17% off!)
(Mister Art)
Created by illustrators over a half century ago, these distinctive, well-designed graphics display all the necessary components of any successful spot illustration: they're compelling, informative, attractive, and provide a simple, direct message.
Merchant: Mister Art
The Avant-garde in Interwar England
The Avant-Garde in Interwar England addresses modernism's ties to tradition, commerce, nationalism, and spirituality through an analysis of the assimilation of visual modernism in England between 1910 and 1939.
Merchant: eBooks
The End of Advertising as We Know It
The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all." -- Warren Bennis, University Professor and Distinguished Professor of Business Administration, USC Marshall School of Business.
Merchant: eBooks
Dover Women Advertising Cuts of the 20s and 30s: CD-ROM and Book
Sale Price: $11.13*
Retail: $14.95 (26% off!)
(Mister Art)
This rich treasury of more than 607 royalty-free cuts, selected from hard-to-find print publications, features zesty, often humorous illustrations of ladies in varied categories: fashion, entertainment, romance, domestic life, and special occasions.
Merchant: Mister Art